Two main approaches are used in the application of asphalt lettering. The first one is a freehand, stroke-based method using a road marking die shoe, with the occasional double or triple stroke for horizontal emphasis.
The other — using prefab stencils often digitally distorted — is akin to the ruthless stretching of type often practiced by design amateurs. This non-proportional “abuse” of lettershapes was long considered an absolute no-go in typography, provoking an outcry of professional snobbery. In recent years though, this “wrongness” got a bottom-up redefinition, becoming a cultural marker rather than a demarkation separating experts from “ignorants”. Today, stretched type both of its horizontal and vertical variety has been elevated to a style, if not even a genre. In its raw urgency, this graphic nihilism shows an aloof awareness, an unfiltered cultural je-ne-sais-quoi desired by many.